The release of the original Air Jordan 4
Tinker Hatfield designed his first global market shoe with the Jordan 4. It would go on to be an international bestseller. Although it was not as dramatic as a change as the ones before it, this Air Jordan would be as cool as the breathable mesh it was made with. If you don’t believe me, just ask Craig Ehlo, who was given an up close and personal look at them in the 1990 playoffs in one of the most memorable shots of Michael Jordan’s career.

Air Jordans hit the big screen
Spike Lee would pay his homage when he featured the AJIV in the movie “Do the Right Thing” in which a scene shows Giancarlo Esposito freaking out when a bicyclist hits him. He puts his foot atop a fire hydrant and cleans his Air Jordans with a toothbrush…Priceless!
Roll out the retro’s already
The retro version of the Jordan 4 first appeared in 1999 in a black/white colorway as well as a black/cement colorway. They flew out of stores, which aided in making a decision for Nike to release the first Retro+ Air Jordan 4. Support was seldom felt when this was done as fans thought it was “destroying a classic” by the changes they made. These included replacing “Nike Air” with the Jumpman logo and removing the nets on the shoe. In 2006, Nike released another round of reto Jordans with names such as “Military Blues” and “Thunder and Lightning” package. Rapper Slick Rick announced he was going to buy the entire 2006 retro lineup. This move showed that the Jordan brand could hang with the modern era of shoe design.
Retail Price: $100
Release Date: 1989
Colorways:
Original Jordans (1989)
White/Black
Black/Cement Grey
Off White-Military Blue
White/Red-Black
Retro Jordans (1999-Present)
Black/Cement Grey
White/Black
Retro + Jordans
White/Columbia Blue-Midnight Navy
Black/Black-Cool Grey
White/White-Chrome
Re-Retro + Jordans
White/Chrome-Classic Green
Cool Grey/Chrome-Dark Charcoal-Varsity Maize
Olive-Oiled Suede-Flight Satin (UNDFTD)
Re-Retro Laser Jordans
White/Varsity Red-Black Laser
Black/Varsity Red-Medium Grey Laser